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Calumet x Sony Campaign “Maximum Possibilities”

By 6. November 2022Documentation

A few weeks ago, we had the CEO of Calumet Germany on the phone with the question: “How can we create relevant content on our channels that people are really interested in”? Our answer: with a campaign that focuses on special photographers and their working methods! No sooner said than done.

The “Maximum Possibilities” campaign in cooperation with Sony accompanies selected photographers from various photographic fields for one day each in their search for the perfect motif. The campaign will initially start with three episodes and will be accompanied by a competition. Take a look!